Founded in 1995 by music moguls Shawn
"Jay-Z" Carter, Damon Dash and Kareem "Biggs"
Burke, The ROC has been at the forefront of hip hop’s
evolution into a borderless, global lifestyle. Serving
as The ROC’s initial launching pad was Roc-A-Fella
All in all Rocawear defines the lifestyle
for today’s young hip consumer and provides the
efficient business acumen to retail partners necessary
to be successful. As the ad campaign tag-line goes......THEY
RUN THE STRIP.